- Lead generation
How to build an ideal customer profile from SNI codes and size classes
A customer profile that says “small and medium-sized businesses” cannot be searched. Here is how to turn your best customers into filters you can actually use.
- Cold email
Cold emailing businesses in Sweden: what GDPR and the Marketing Act actually require
Can you send sales emails to companies without consent? It depends on who the recipient is. A practical walk-through of the rules for B2B outreach in Sweden.
- Cold email
Cold emails that get replies: a sentence-by-sentence breakdown
Most cold email is too long, too generic and about the sender. Here is a structure that works – and why each part is there.
- Cold email
Following up after a cold email: how many times, how often and what to write
Most replies do not come from the first email. But “just following up” is not a follow-up. Here is how to build a sequence that adds something each time.
- Sales strategy
The sales year in Sweden: when companies buy – and when calling is pointless
July is silent, November is budget season and January is full of new decisions. A month-by-month guide to the rhythm of Swedish B2B sales.
- Lead generation
Newly started companies as leads: why the founding year is an underrated signal
A company registered three months ago has no suppliers, no habits and plenty of decisions ahead. How to prospect new companies the right way.
- Cold calling
Cold calling: the first 30 seconds decide the rest
The person who picks up has already decided to end the call. Here is how to use the first half-minute to earn another half-minute.
- Cold calling
“Just send me some info” and four other objections – and what they really mean
Most objections on a sales call are not arguments but ways of ending it. How to recognise what lies behind them and respond without being pushy.
- Lead generation
Who makes the decision? Finding the right person by company size
In a company with four employees it is the owner. In one with 400 it may be seven people. How to adjust who you contact by size class.
- Sales strategy
Territory planning with municipalities and counties: dividing the market fairly
“You take Stockholm, I’ll take the rest” is not a territory plan. How to use municipalities, counties and industry data to split the market so everyone has a fair chance.
- CRM and pipeline
Sales pipeline: how to define stages that actually mean something
A pipeline where “Interested” means different things to different reps cannot be planned around. How to set clear entry criteria for every stage.
- CRM and pipeline
CRM hygiene: five rules that keep your data usable a year from now
A CRM rarely fills with bad data all at once. It happens a little at a time, every day. Five simple rules that keep the register usable.
- CRM and pipeline
From export to CRM: importing a company list without creating chaos
An import takes ten minutes to run and ten hours to clean up if it goes wrong. A step-by-step routine for bringing in a new list cleanly.
- Lead generation
Lead scoring for small sales teams – without marketing automation
You don’t need an advanced platform to prioritise leads. A simple points model in a spreadsheet goes a long way, provided it’s built on the right signals.
- Sales strategy
The first meeting: the questions that decide whether there’s a deal
The first meeting is not a demo. It’s your chance to find out whether there’s a deal at all. Here are the questions that help you understand – and when to ask them.
- CRM and pipeline
Sales KPIs that actually tell you something – and the ones that just look good
Calls per day is easy to measure but says little about results. How to pick a handful of metrics that help you steer your sales work.
- Cold email
Subject lines for sales emails: write like a colleague, not a newsletter
The subject line decides in half a second whether an email is opened or binned. Why short, plain subject lines often beat clever ones – with examples.